Shari's Berries launched a new product line featuring gourmet chocolates from Shari's Gourmet. This was phase one of the brand transition from Shari's Berries to Shari's Gourmet. Our team was asked to create a compelling story for our New Premium Chocolate Collection that appealed to Indulgers. I, along with our creative team, developed a new logo, multiple package designs, print pieces, a brand book, photography concepting and art direction.